Crumbs... is a cutest wee gluten free bakery started by two close friends. They understood the risks that all celiacs face each day with gluten contamination and in particular really missed pastries, so they did something about it. They provide GF baked goods daily to cafes & restaurants in Central Scotland.

The duo had a strong sense of what their business aspirations are, they quickly worked together to determine their brand season and it was full steam ahead to put together the sugar sweet brand palette, imagery, fonts. A little bit of playfulness was a must for the team.