The duo behind The Data Dyad are university academics looking for the opportunity to work together on more consultancy projects. They wanted a brand that reflected their commitment to making academia more accessible as well as projecting approachability & friendliness.

To begin, I got them to discuss and agree on the goals & aspirations of the business, this informed us of their brand season as well as ensuring both parties agreed on their approach. After gathering details, a brand palette, imagery, fonts and several logos were designed & approved (after two large changes for the logo illustration).

An interactive website prototype on Adobe XD was created, a quick way of getting the feel and emotion of a website accurate before beginning the build. Small tweaks were made to the functionality and then on to building the website on Showit to showcase all of the crazy projects and impressive services this business covers!